Puff The Magic Shoulder

Powder Puffs, Cream Puffs, Puff Pastry, a Puff of Smoke and of course our favorite magic dragon. The word “puff” conjures the sweet and frivolous as well as something elusive and mysterious. When it comes to this seasons fashion, I’d like to think this “puff” is a little bit of both. So what is a puff shoulder you ask?

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Skirt Stake

I’m putting my proverbial fashion stake in the ground. I want the world to know how much I love denim skirts right now. I’m going with my gut on this one. I’ve been proclaiming my affection for denim skirts for a few months to the surprise of many and even an occasional eye roll.  My friends know that when I love or believe in something, you will hear about it on repeat until it works its way out of my system #sorryguys #love you.

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Brooke Jaffe
Work With What You've Got

This Friday, on the Today Show,  I had the opportunity to talk about how to repurpose your summer wardrobe staples come fall. I honed in on three key pieces: white jeans, a striped tee shirt and a dark ground floral maxi dress. As far as I’m concerned, you do not need to relegate these items to the back of the closet at the stroke of Labor Day; you can re-imagine these pieces with some easy style updates.

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Brooke Jaffe
Set Match Game

Yes, I love tennis and no, I couldn’t help myself when thinking of a title for this post. The new wave of coordinated set dressing really excites me. When I was growing up, my mother emphasized the importance of matching whenever possible and I came to intuit over time that matching and coordination signaled to the world you had your act together. As a child of the 80’s, matchy matchy styles and strategic color coordination have always looked right to my eye, even when the idea of matching became theoretically “out”. The return of all things coordinated is one big #throwbackthursday for me and I like it.

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#ACK Bound

ACK is the airport abbreviation for my favorite place on earth---Nantucket. I’ve been going there every summer including the one I spent in utero and it is definitely part of my essence. If you were to come over to my apartment you might notice the embroidered throw pillow on my bed with the word Nantucket sewn proudly across the front.


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Brooke Jaffe
Sole Mates

I’ve always had a thing about shoes and feet. It’s hard for me to watch women walk in shoes that are uncomfortable. It actually pains me because I know first hand how much it can hurt! Johnson and Johnson owes me one for my support of Band Aids through the years.  When I read fashion advice columns telling women they must invest in sky high heels to look their best I wince.


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Capri Sun

Please tell me you’ve heard of Capri Sun? Am I dating myself?  Raise your hand if you remember with joy unearthing one of those silver vacuum packed drinks inside your “Strawberry Shortcake” lunchbox? Not only was the juice inside delicious, the imagery of palm trees and undulating waves on the packaging made me feel like I was sipping something special, even exotic at lunchtime #childofthe80’s.

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Prints Are Personal

“Prints are personal Brooke”.  I had never heard this expression before. Wise words uttered by my kind boss Frank as he prepared me for what lay ahead. Handy adages are in abundance at Bloomingdales. They echo in the halls reverberating from the ghosts of buyers past, always readily available to be plucked from the air and repeated. Prints are personal. Boy did I learn that lesson. I would like to update the expression and go so far as to say “Prints are actually Polarizing”.  

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White About Now

It’s hard to believe it’s Memorial Weekend!! No matter what year it is, it feels like re-imagining the color white is top of mind for us gals- again. On my most recent visit to NBC’s New York Live, I showed four ways you can rethink the hue for summer 2018. This post is my announcement that going forward, I will be making my tv segments shoppable :-)


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Brooke Jaffe
I Heart Paris

I guess you could call me a francophile. I love all things French or seemingly so. It begins with the beautiful sounding words, the understated and seemingly effortless style, the most perfectly roasted chickens (my favorite thing to eat in life), bearnaise sauce, magical potatoes in all forms #frites #roasted #whipped #duckfat #gratin, heavenly baguettes, fromage, beurre, earthy Bordeaux wine and the most beautiful flower arrangements of all time-- just for starters. I simply love everything Parisian.

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Brooke Jaffe
Brooke and the Amazing Technicolor Dream Skirt

If you were to open my brain and take a dive into its figurative deep end you would find life rafts of sayings and expressions floating everywhere. My mind is filled with words in all shapes, sizes and forms.  In my mind, there is a series of original song lyrics and captions I fantasize about attaching to stories both written and unwritten. I write captions in my head all day long for possible outcomes of unforeseen scenarios as well as actual scenarios. I pick new theme songs to movie openers, make up raps about people I know and even poems in rhyming couplets on a good day. If you’re not paying attention, you might swim up on an ancient lyric by Phil Collins, meet Slash guitar jamming or possibly Juliet on her balcony.

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Neutral Territory

Don’t get me wrong. I love to wear black. In fact, if you were to open my closet door you would be smacked in the face by the sheer volume of this hue versus the rest of my wardrobe. I grew up not wearing any black anything.  Outside of my high school uniform, my weekends were spent in jeans and preppy coordinates from J Crew. I started embracing the color black as a theater person in college.

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Think Less, Uniform More

Welcome to my world. This is my first blog post and I’m excited to connect with you.  Why am I blogging? I have asked myself this question a lot! I have several reasons. The most obvious answer for anyone who knows me is that I was born a “Chatty Cathy” or perhaps a “Babbling Brooke” is more fitting. I love nothing more than sharing stories and things I’ve learned with my friends, family and now you!  I love to talk.. always have AND I love an audience. I’m simply schmoozy.

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Brooke Jaffe